In line with Amer Sports strategic priority to grow faster in softgoods, in June 2014 Arc’teryx announced the launch of its first footwear line. Today, the collection is available in Arc’teryx webshop and stores around the world, introducing a new era in technologically advanced mountain footwear and for Arc’teryx, a new territory to conquer.
Instant fit with no pressure
Arc’teryx introduces eight shoe styles for men and women for the Spring/Summer 2015: low-cut alpine approach shoes Acrux FL GTX and mid-cut boots Bora Mid GTX for hiking and light trekking.
Arc’teryx Adaptive Fit stands for a stretchable liner and seamless laminated outer shell that are manufactured separately for improved comfort, climate management and durability.
The removable inner boot, utilizing a unique Gore-Tex® Stretch construction, offers a snug fit, optimized breathability and improved waterproof levels.
The exchangeable inner boot can be worn as hut/camp shoe and is available in different options for higher insulation and protection.
Comfort, fit and grip
Maximized comfort, fit and perfect grip on rugged alpine terrain are the main assets of the Acrux2 FL GTX men’s.
The fully laminated shoe upper is made from four different layers, including durable TPU film covers the light EVA mid sole, reaching down to the Vibram® rubber sole to improve its protection and durability.
The fully hydrophobic upper offers extreme quick drying and maximized breathability thanks to the woven PU coated nylon yarn large insert area, which allows for air exchange while increasing durability.
New era in technologically advanced mountain footwear
“’Moving into footwear was a natural progression for Arc’teryx. We were simply ready to provide a genuine innovation to footwear consistent with Arc’teryx design DNA. We are applying what we have learned in our 25 years experience of equipment and apparel design, materials and construction into footwear”, said Vincent Wauters, General Manager, Arc’teryx Equipment Inc. and President of Apparel at Amer Sports.
“Feedback has been good from both the industry and our consumers, both stressing how genuinely true to the Arc’teryx DNA our shoe design is. As we continue to develop our footwear line we will stick to our brand value and relentlessly pursue perfection”, Wauters continues.
“From the very beginning, our goal was to bring a fresh perspective to footwear that enhances the overall mountain experience. We have a rich history of thinking beyond current materials and construction and everything about these shoes reveals the Arc’teryx genetic code of understanding what a product needs to be at its most essential level”, said Federico Sbrissa, Arc’teryx Footwear Product Line Manager.
“By incorporating techniques like lamination, we developed shoes that offer unprecedented durability, comfort and precision performance in the most breathable mountain footwear construction on the market.”
Growing faster in softgoods
Since 2010, growing faster in softgoods has been one of Amer Sports’ five strategic priorities. For Footwear, the role in Amer Sports portfolio is to further accelerate profitable growth. The strategy has been successful: in the years 2010-2014, Amer Sports Footwear annual average growth rate has been 16% with high profitability.
“Our recipe is the following: first, we keep in mind that every shoe is a piece of sports equipment”, said Jean-Marc Pambet, President of Amer Sports Footwear in an interview in August 2014.
“Second, we believe in a consumer-centric approach driven by innovation, helping the sport’s practice progress. Combined with a strong design identity connected to the brand DNA, the opportunity for diverted use and, last but not least, the fundamentals of quality and fit.”